Visa, CryptoCom Partner to Launch New NFT Collection Ahead of FIFA World Cup

 This comes just months after the popular crypto exchange said it had become a sponsor of the upcoming FIFA World Cup.

Leading global payment processor Visa has launched a new non-fungible token (NFTs) solution dubbed “Visa Masters of Movement,” designed to engage football fans in the FIFA World Cup Qatar 2022.

Visa has been the official payment partner of the International Federation of Associations of Football (FIFA) since 2007. The payments giant described its new product as the “first of its kind” hybrid experience that features a pre-event NFT auction and immersive activation for football lovers in the FIFA World Cup scheduled to begin later this month. 

“As FIFA World Cup 2022™ approaches, we want to celebrate football, art, and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes, and, for a few short weeks, the ability to bring the world together in a uniquely connected way,” Andrea Fairchild, senior vice president at Visa, said in a press release shared with CryptoPotato.

Visa Launches NFT Collection for Football Lovers 

The Visa Masters of Movement features unique digital artworks, avatars, and other collectibles curated from FIFA World Cup and FIFA Women’s World Cup competitions. 

The NFTs are inspired by iconic goals scored by five popular football stars – Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez – minted into NFTs for fans across the globe. 

The digital artworks are available on Visa’s crypto exchange partner platform CryptoCom. Interested fans who wish to participate in the auction can start bidding today through November 8. The collection will officially debut later this month at the upcoming FIFA Fan Festival in Doha, Qatar beginning November 19 to December 18.